© 2011 Creative Burst Marketing & Design.

A successful company brand begins with a well-designed logo.

A logo carries the image of a company. It is one of the most important components of your brand. It' should be easy to recognize and memorable. Its main purpose is to promote instant public recognition. Logos are either composed of a graphic mark (symbol or icon), a nice typeface, or both. Maintaining a simple design, with clean bold shapes allows for easy recognition.

A logo should also be designed with practicality in mind: It needs to reproduce well in different formats and medium from black and white print ads, two-color embroidery, to full color brochures and website.