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What are the main components in good advertising?

Be specific! Advertise one item or service. Do not overwhelm your reader with all of the various services you offer. Keep your message clear and concise. We are constantly bombarded with marketing noise. The more specific you are, the more you will stand out, the more impact you will have on your reader.

Find out what publication will be most effective for your campaign, by doing research and knowing more about your targeted audience. Keep in mind that you could have a different ad every month or rotate your ads. You could also find three affordable ways to advertise locally and have different ads going in all three.

Your advertising message needs to clearly show your competitive advantage: what benefits you offer the consumer. But the message also needs to be imaginative and entertaining to make it memorable.